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Content Marketing – It is an Ancient Art Form!

The content marketing institute have put together a infographic on the history of content marketing. Down below you can check it out. From Almanacks, Journals, company magazine, in-store radio programs the list is endless. Robert and Joe have come up with so many examples of storytelling from history, though each of them was called differently at the time, and presumably considered a FAD!

Getting People To “Give a Damn” About You

Today, it is vitally important as people and brand ambassadors of our self and our organisations to connect with people. It is no more enough to just pass on the information. You have to connect with people, so they are ready to give a damn about you! When people care about you, there are more chances that you will elicit more from them. Found this really interesting infographic that sort of gives a visual view on some of the DO’s and DONT’s of achieving this state of “GIVE A DAMN”