Creating and Curating Engagements that Converse!
Betterteam a recruiting software company believes that candidate searching is better done through social media. In the infographic below they showcase how you can use LinkedIn, Facebook, Instagram and Twitter to network with potential candidates.
Digital analytics firm comScore has put together a chart that shows consumer time spent on digital media has increased exponentially to 49% … More
This is the story of how my arch nemesis Bounce Rate was tamed by a helpful hint from Outbrain. The … More
some of the things that I have heard others say work, read up, my own experiences with clients all summed up in a as few simple words as possible!
If one looks at the the amount of text and pictures we get bombarded with from all the social media channels we are linked to, this numbness is not surprising. More than half the time we end up clicking like or share, purely on habit, than actual emotion. With all the noise from the brands and the “friends” it can be quite difficult for marketers to get through it to the consumer of your choice.
One of the constant things I hear from people I work with is, their constant struggle to get new and … More
What you need to do is to look at a strategy for your digital promotion, where every tactic that you employ results in only one goal “EARN MONEY” (or a derivative of that i.e. customer service, brand awareness). Look at every single thing that you put out, and ensure that it serves the end goal of your business.
Now I love content, I gorge on content quite voraciously. It could be visual, audio or just plain text! However, the key to a good content I have always found, is if it makes me do something!! Any content worth is salt, should drive the reader to do either of these three ENGAGE, RESPOND & ACTION
One of the things I have bugged Project Managers for, is to help putting together a case study. Invariably, at … More
Organizations strive to minimize the cost to acquire a customer. This pyramid shows the key metrics that impact CAC,their formulas … More
