There a huge bunch of apps, tools, sites which help you to analyse your website your social media sites. There is a bunch of stuff that however gets sidelined in the world of measurement. THE PDF’s!
The content marketing institute have put together a infographic on the history of content marketing. Down below you can check it out. From Almanacks, Journals, company magazine, in-store radio programs the list is endless. Robert and Joe have come up with so many examples of storytelling from history, though each of them was called differently at the time, and presumably considered a FAD!
88 percent of the companies that use SEO integrate content marketing into their strategies because—bottom line—great, widely shared stories = higher rankings.
This is the story of how my arch nemesis Bounce Rate was tamed by a helpful hint from Outbrain. The … More
As the new year started there was a spate of trends being published on Content Marketing for the year 2015. … More
One of the constant things I hear from people I work with is, their constant struggle to get new and … More
Infographic: The Content Marketing Hierarchy of Needs
When content marketing is popular, the key is how do you stand out! This is where looking at successful content marketers come in handy. Dan Kimball gives the example of Salesforce & Sephora. Dan believes that they achieve this successful content marketing with the 3 C’s i.e. Curated content, Context and Conversion.
Now I love content, I gorge on content quite voraciously. It could be visual, audio or just plain text! However, the key to a good content I have always found, is if it makes me do something!! Any content worth is salt, should drive the reader to do either of these three ENGAGE, RESPOND & ACTION